The Thread, Walgreens’ Blog

Editorial Strategy · Editorial Direction · Writing · Video

I named The Thread, Walgreens’ editorial destination for health, beauty and everyday life, and contributed to its storytelling through writing, editorial direction and original video production.

My work spanned original articles, directing and editing contributing writers, and developing and producing video series alongside my team. Collaborating with clinical experts, I brought Walgreens’ healthcare expertise into stories that were credible, accessible and genuinely engaging—balancing editorial integrity with a distinctly human voice.

The Thread was recognized as a Content Marketing Awards finalist.